这本书据说是美国传媒学的最畅销书 当初对传媒及其着迷打算去米国读这个专业的时候毫不犹豫的就买了这本书 但是是影印版 看来原版的封面更好看 但是内容是一样的 。。。。。。

Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time? MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, co...(展开全部)

When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet Mc...(展开全部)

Quod non est in actis, non est in mundo. (What is not on file is not in the world.) Once files are reduced to the status of stylized icons on computer screens, the reign of paper files appears to be over. With the epoch of files coming to an end, we are free to examine its fundamental influence on Western institutions. From a media-theoretical point of view, subject, state, and...(展开全部)

Quod non est in actis, non est in mundo. (What is not on file is not in the world.) Once files are reduced to the status of stylized icons on computer screens, the reign of paper files appears to be over. With the epoch of files coming to an end, we are free to examine its fundamental influence on Western institutions. From a media-theoretical point of view, subject, state, and...(展开全部)

With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring innovation, digital multi-platform developments, the econo...(展开全部)

With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring innovation, digital multi-platform developments, the econo...(展开全部)

Understanding Media Economics provides a clear, introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind, this book: > Explains the fundamental concepts relevant to the study of media economics > Considers the key industrial quesions facing the media industries today > Relates economic theory to business practic...(展开全部)